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The Brand Wanted

A traditionally designed packaging that is unique and colourful and which also represents the rich Indian culture.

The Strategy

Starting with the most basic unit from which an Indian design pattern is formed - a 'motif'. It has a distinct identity of its own in a pattern or a design. And, Indian motifs has its own heritage value and are closely linked to Indian culture.

Scope of Work: Package Design

Client/Brand: Nerbada Sweets & Restaurant

Industry/Sector: Hospitality

Traditional and Cultural

We created colourful and attractive 'motifs' to represent the amalgamation of Indian heritage and modern aesthetics in our package design.

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