The Brand Wanted
To establish a distinctive identity system for its Millet Cafe, representing the ethos of Aajeevika Swad Sangam by MPSRLM.
The Strategy
Create a cohesive brand identity that emphasizes women empowerment, sustainability, and health through thoughtful visual design.
Scope of Work: Branding and Brand Identity Design.
Client/Brand: Madhya Pradesh State Rural Livelihood Mission, Madhya Pradesh Government.
Industry/Sector: Government
The logo we created captures the essence of three key pillars: women-led enterprise, millet-based food services, and environmental sustainability and community health, symbolizing the vision of “Aajeevika Swad Sangam" an initiative by the Madhya Pradesh State Rural Livelihood Mission (MPSRLM), Madhya Pradesh Government.