Social media has been the game changer in almost everything that surrounds us. With the rise of social platforms, custom targeting of prospective customers is easier than ever. One of the greatest innovations of technology is social media, not just in our ability to communicate but in our ability to market directly to those we want to reach.
For start-ups, it is very important to whom they target and many of them identify their prospects by the books they are reading, the movies they are watching, and the industry experts they are a fan of. We at Blunt Interactive, assist our clients on how to significantly expand their reach to those that best match their customer profile. One of the best features social media marketing has for start-ups today is its low barrier to entry. Gone are the days where a business is required to spend huge amount of money on advertising to reach its prospect. You can now reach your audience spending as little as 500 rupees per week!
But which platforms are the best for start-ups to use? In order to create a successful social strategy, you have to be familiar with how they work. We've provided a list of our favourite platforms for marketing our clients’ business and emerging start-ups.
1. Facebook With more than 1.59 billion users, Facebook consist of the largest blend of demographics of any social platform. It provides an amazing medium for your business to connect with your prospective customers at every corner of the world. And from an advertising perspective, it's the simplest to manage and allows for the best possible targeting. With Facebook Ads, you can target customers with specific interest, hobbies, work profile and other relevant demographics. You can even push them to an opt-in page where you can capture their name and email for your future marketing needs.
2. Instagram This popular photo-sharing platform is suitable for every type of industry. Whether you own a hotel, restaurant, café, store or even hosting events or trade shows, this platform gives you enough and real-time exposure. With introduction of Business Profiles and Business Tools, Instagram is now even better than ever!
3. Twitter Twitter's value lies in its ability for your posts to go viral: the more people share your posts and "retweet" your content, the more followers you will attain. Hashtags make a big difference in building momentum for your posts, so pay attention to what is trending today and include relevant hashtags. You can also retweet people who have many followers to increase the likelihood of them following you back.
4. LinkedIn If you are working in a B2B field, this is the social media platform for you to focus on. Making relations with business professionals in any industry is easiest with LinkedIn as it allows you to target them by industry, job title, etc. As with all social media, LinkedIn prioritizes relationship building more than any other. Don't lead with a sales pitch; start by building a connection. One of the best advantages for businesses are LinkedIn Groups. Businesses should establish Groups in your target niche or industry and invite others in your target market to join.
Now what are you waiting for? Get started with these best 4 social media platforms for your business/start-ups and have an exposure like never before!