Simplicity creates the foundations for a good brand experience; clear, human, and useful experiences cut through the competition and meet customer’s desires. It’s the understanding of these principles and the correct manner to apply them that facilitates a memorable experience and drives brand loyalty.
As brands scramble to remain relevant and reactionary, the desire to add more needs to be carefully considered. Winning the hearts and minds of consumers will require the brand to have an intricate understanding of why they do what they do and from that, how to filter the truly memorable from the momentary delight. In the face of competition adding more, bold decisions to embrace simplicity will be hard to make, but the return will be worth the investment.